Who we are..

We are committed to elevating your business, no matter its size, with a focus on adaptability, consistency, and growth. Our approach centres around delivering efficient, customized solutions paired with competitive pricing and unmatched support whenever you need it. From website development to social media management and content creation, we tailor every strategy to highlight your business’s strengths, helping you save time, optimize resources, and build greater brand awareness and industry presence.
Since 2018, founder Abby Feather has partnered with businesses in a wide range of industries including manufacturing, hospitality, real estate, services, and retail. Born and raised in Silicon Valley, she grew up in an environment that encouraged entrepreneurship, innovation, and forward-thinking business strategies.
After earning her undergraduate degree in Business Law from Carleton University in 2020, she fused a deep academic understanding of corporate structures, contracts, and intellectual property with hands-on experience in business management and digital marketing. This powerful combination of business insight, legal knowledge, and a foundation in innovation allows her to craft marketing strategies that are not only growth-driven but also built for long-term scalability, sustainability, and compliance.
As a business owner herself, she brings a firsthand appreciation for the challenges of building a brand, strengthening client relationships, and navigating the ever-evolving digital landscape. Grounded in strategic thinking and an entrepreneurial spirit, she founded @socialubbi — a marketing agency dedicated to delivering tailored, high-impact solutions that sharpen brands, amplify online presence, and support sustainable business success.

Our Projects..

Aerial view of a coastal town with houses, trees, a river, a beach, and the ocean under a partly cloudy sky.

Architectural floor plan of a house showing detailed measurements and room layouts, including bedrooms, bathrooms, staircases, and other living spaces.

Pacific Style Construction delivers exceptional construction services across a wide range of sectors, including disaster recovery, custom home design, churches, schools, and more. With projects spanning from Hawaii to the West Coast of the United States, they are trusted by both private clients and large organizations for their quality, reliability, and innovation.

Through targeted marketing initiatives, we strategically positioned Pacific Style Construction to attract new business, showcase their proven expertise, and drive growth across multiple markets.

—

Claremont Consulting and Property Company is a distinguished property development and construction firm serving the Gulf Coast region of the United States. With a portfolio that spans large-scale commercial projects to custom residential builds, Claremont is committed to delivering excellence at every level.

Our marketing agency partnered with Claremont to elevate their brand presence and communication strategy, focusing on professional presentation design, B2B marketing initiatives, and customer-facing materials. The goal was to clearly articulate their capabilities to corporate clients while also making their services approachable and informative for residential homeowners.

Through a refined blend of strategic branding and tailored communications, we helped Claremont position themselves as a trusted and dynamic force in the Gulf Coast property market.

Client
Claremont Consulting & Property Co.

Year
2022 - Ongoing

Client
Pacific Style Design LLC

Year
2024-2025

A U.S. Air Force cargo aircraft flying in the sky with a gray exterior and four propeller engines.

We assisted in the design of a streamlined, user-focused website concept for Lockheed Martin, emphasizing their advanced technologies, defense systems, and aerospace solutions.

The objective was to present complex innovations in a clear, compelling way that engages professional audiences while maintaining a refined, accessible experience.

Lockheed Martin is a global leader in aerospace, defense, and security, committed to driving technological innovation and delivering mission-critical solutions worldwide.

Client
Lockheed Martin

Year
2020-2021

Socialubbi partnered with KW Realty and the Ed Finlan Group to strengthen their digital presence and elevate their marketing across the Skagit County, Washington market.

Our work included full website design, development, and ongoing maintenance—ensuring a modern, user-friendly experience that clearly communicates services, listings, and value to buyers and sellers alike.

We built and launched their Instagram presence from the ground up, developing branded visuals, cohesive messaging, and consistent content strategies tailored to the Skagit real estate market. From market update graphics to behind-the-scenes content and community-focused posts, every piece was designed to build trust and authority locally.

For active listings, we executed targeted advertising campaigns and promotional strategies to increase exposure, generate inquiries, and drive qualified traffic. We also supported ongoing market update content to position the team as informed, reliable experts within Skagit County.

Client
VTE. Inc

Year
2018-2022

VTE Inc. operates within the automotive industry, specializing in the manufacturing and supply of precision components and engineered parts for OEMs and tiered suppliers. With a strong presence in the North American automotive supply chain, the company focuses on quality production, technical performance, and long-term industry partnerships.

Socialubbi supported VTE Inc. primarily through high-level B2B marketing and presentation strategy. Our work centered on developing compelling sales decks, capability presentations, and branded materials designed to secure contracts with buyers and strengthen supplier relationships. Trade show presentations were a key focus—ensuring the company’s booth presence, visual materials, and messaging clearly communicated technical expertise and production capacity.

We also provided videography and professional video editing to showcase various parts, processes, and manufacturing capabilities—creating polished visual assets for trade shows, buyer meetings, and digital distribution. The result was a stronger, more competitive brand presence positioned to win and retain industry contracts.

Client
Keller Williams Realty & Ed Finlan Group

Year
2023-Ongoing

Client
House of Barons Barbershop

Year
2018-2022

For House of Barons Barbershop in Ottawa, Socialubbi led a complete digital transformation designed to modernize the brand and increase both bookings and long-term client retention.

We fully revised and elevated the website experience, integrating e-commerce functionality for retail products and implementing a streamlined booking system with ongoing management and optimization. Beyond the website, we handled full social media management—content creation, client correspondence, and community engagement—ensuring the brand voice remained consistent, professional, and aligned with its upscale barbershop experience.

Our work also included event organization and promotion, strengthening the shop’s presence within the local community. Through comprehensive online management and targeted SEO optimization, we positioned House of Barons to attract new interest, generate consistent bookings, and maintain strong client loyalty in a competitive market.

Client
Fernando Cellini Hair Salon

Year
2018-2022

As the sister company to House of Barons Barbershop, Fernando Cellini Hair Salon partnered with Socialubbi for a full digital refinement and growth strategy.

We led a complete website revision, integrated e-commerce functionality for retail products, and managed the salon’s full social media and online presence to ensure brand consistency, client engagement, and elevated positioning within the Ottawa market. Through strategic SEO optimization and performance-focused updates, we helped increase visibility, attract new potential clients, and encourage repeat visits from existing customers.

In addition to digital management, we collaborated on campaign strategy, ticket marketing, and event coordination for the salon’s annual Winter Glam event in partnership with Make-A-Wish Foundation to support both community impact and brand authority through thoughtful promotion and execution.

Client
Slice Inc.

Year
2018-Ongoing

Socialubbi supported Slice Inc. through both creative and operational execution. We produced branded content showcasing a range of their safety cutting tools designed for home and mass consumer use—highlighting product functionality, safety benefits, and everyday applications in a clear, engaging way.

Beyond content creation, we assisted with website revision and ongoing maintenance to ensure product pages, messaging, and structure aligned with brand standards and user experience goals. Our role also extended into administrative support, including vendor coordination, parts and materials organization, and backend systems management…helping streamline operations while maintaining a polished, professional online presence.

Client
Martha Beauty Bar & Texture Blend Extensions

Year
2025-2026

Socialubbi partnered with Martha Beauty Bar to refine, elevate, and unify the brand’s entire digital presence. Our work included website strategy and restructuring, service menu optimization, and full brand alignment to reflect Martha’s expertise in extensions, braiding, silk presses, and protective styling. We integrated and positioned Texture Blend Extensions under the Martha Beauty Bar umbrella, ensuring clarity, cohesion, and a luxury-forward presentation.

From SEO optimization and online visibility improvements to booking system refinement, Instagram branding, service descriptions, and client journey clarity, we helped transform the brand into a streamlined, high-converting platform. The result is a polished, authoritative online presence designed to attract premium clients, reduce friction in the booking process, and support long-term business growth.